The Volkswagen Group

The Volkswagen Group Free Online Research Papers This report provides information on the Volkswagen Group. In addition to details about Group structure, describes the spectrum covered by the Volkswagen Group. My report aim to give a short look toVolkswagen Group. History of Volkswagen: In 1937 was founded the „Volkswagenwerk GmbH in Wolfsburg in Germany. After the second world war the first foreing company were establish in Canada ( Volkswagen Canada Ltd. in 1952 and then Volkswagen make a company in Brazil and in America also. In 1960s Volkswagen becomes the worlds champion when they were created The Beetle cars. The Beetle breaks the legendary production record. In 1964 Audi was join to the VW group. VW was coorporate with Sociedad Espaà ±ola de Automà ³viles de Turismo, SA (SEAT) in 1982, after they reach to opening of the Iberian market for Group.in 1990 the WV bought SKODA because they recognised that it is a good way to access to the Eastern Europe car markets.. In 1998 by acquiring Bentley Motor Cars Limited, VW expands its range in the luxury class. The Bugatti and Lamborghini brands round off the Volkswagen Groups activities in the upper range. The VW Group proudicing nowdays 151 differnt thype of models in 48 countries in the world they sell 25400 vehicals. Facts of Volkswagen Group The Volkswagen Group is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group is made up of eight brands from six European countries: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and Volkswagen Commercial Vehicles. Each brand has own character and operates as an independent entity on the market. The product range extends from low-consumption small cars to luxury class vehicles. In the commercial vehicle sector, the product offering spans pick ups, busses and heavy trucks also. The main factory is till in Wolsburg and in Germany. But for example they have factory in Portugal and in Hunagary also. It curios that some of the engines is made in Hungary in Audi factory which are also used in Portugal. The Brands Volkswagen Volkswagen is a German manufacturing brand of car, based in Wolfsburg, Germany. It forms the major component (in volume of sales) of the much larger Volkswagen Group. The Volkswagen name means peoples car in German. It is means this car for everyboday. So the costmers of VW are the avarge people. This mark is not meaning cheap or expensive cars this meaning that good a cars. It is represented the common people just like in Japan it is the Toyota or in America it is the Ford. The Brands of the VW: Fox: The Volkswagen Fox is a mini car. Fox is quite similar to the competitors Opel Corsa, Fiat Palio, Ford Fiesta, Renault Clio and Peugeot 206. Class in Europe: City car. This car is produced for the people who want to use the car in the city. This is the cheapest car and this car needs the lowest Petrol. So Fox is a low cost car. Polo: The Volkswagen Polo is a supermini car.It is bigger then the Fox but stil only use in the city. Golf: The fifth generation Volkswagen was unveiled at the Frankfurt Motor Show in 2003. This car is one of the main car of VW. This car is litlle more expensive then the Polo and it is in the higer quality for use in the city and cometimes further but for a family it is not enough. Normally it is use by the young people it is a sporting and dynamic car. Jetta Mk5 It is essentially the sedan version of the compact car. Jetta is a Small family car. Class: Compact Eos The Volkswagen Eos is a four-seater retractable hardtop convertible introduced in 2006 as the successor to the Volkswagen Cabrio. The Eos is Volkswagens first production sports car. This car used normally by the young dynamic sporting persons. Class Sports car Passat The Volkswagen Passat is a family car built by Volkswagen Falling between the Golf/Jetta and Phaeton.This large family car is the most important car of VW.If a costomer think about VW know this car. Passat is used by family and businessmen. Passat competitors are Pegueot 607 For Mondeo Toyota Avensis Lexus, Audi A6. Class: Large family car Phaeton The Volkswagen Phaeton is a large sedan.This car is not for the famaily car it is only for the businesmenn. Class full size luxery car Sharan The Volkswagen Sharan is a multi-purpose vehicle produced since 1995.This car for the bigger family it is for 7 person.The Sharon is the typical holiday car. Class: Large multi-purpose vehicle Touran: The Volkswagen Touran is a compact multi-purpose vehicle based on a vertically-stretched fifth generation Volkswagen Golf. Tiguan Volkswagen Tiguan is a compact crossover SUV built by the German automaker Volkswagen.A platform of the Golf. The Trend Fun and Sport Style both have maximum approach angles of 18 degrees Touareg The Volkswagen Touareg is a mid-size sport utility vehicle (SUV). Golf 763,491 Passat/Santana 751,764 Jetta/Bora 630,355 Polo 449,602 Gol 320,604 Fox 206,125 Touran 197,941 Polo Classic/Sedan 86,861 Touareg 72,477 Eos 55,560 New Beetle 40,124 Sharan 23,807 Tiguan 16,272 Phaeton 5,711 Audi Audi is a premium German automobile manufacturer and one of the worlds leading performance-luxury marques, with headquarters in Ingolstadt, Bavaria.Audi joined to Volkswagen Group in 1964.Audi company was founded in 1910. Audi brand is a cheap luxury car. Audi being a real competitor in its target market against global luxury leaders Mercedes-Benz and BMW. The Audi is not a real competiters with VW it is itnregrate it. The Audi brand is one of the world’s fastest-growing premium brands and aims to establish itself as the leader in this segment A3 The Audi A3 is an entry-level luxury car/small family car. A4 The Audi A4 is a luxury compact executive car.It is similar to the VW Passat. A5 The Audi A5 is a luxury coupà ©. Audi bilt the coupà © as a grand tourer, to compete against the likes of the BMW E92, and the Mercedes-Benz CLK-Class. A6 The Audi A6 is a mid-size executive car.It is for Busenisman. A8 The Audi A8 is a full-size luxury executive car TT The Audi TT is a sports car, R8 The Audi R8 is a mid-engined sports car introduced A6 allroad quattro The Audi allroad quattro is a mid-size executive car; Q7 The Audi Q7 is a full-size sport utility vehicle (SUV) PRODUCTION Vehicles 2007 Audi A4 289,806 A3 231,117 A6 227,502 Q7 77,395 TT Coupà © 40,417 A5 25,549 A8 22,182 A6 allroad quattro 16,340 R8 4,125 Q5 162 Total 975,290 Bentley Motors Limited is an English manufacturer of luxury automobiles and Grand Tourers. Bentley Motors was founded in England on 18 January 1919 by Walter Owen Bentley.Since 1998 the company has been owned by the Volkswagen Group. In 1998, Rolls-Royce and Bentley Motors were purchased from Vickers by Volkswagen Group for  £430 million. Bentley is prducing only luxury cars so Bentley has no differntaton neither horizantal.There is only othert type of luxary car but not really different almost only some shape and the extras is different, but the front of the car is the same. PRODUCTION Vehicles 2007 2006 Continental GT Cabriolet 4,847 Continental Flying Spur 2,270 Continental GT Coupà © 1,547 Continental GT Speed Coupà © 593 Arnage 357 Azure 350 Brooklands 8 Skoda Auto The Volkswagen Group forms a number of companies in East Germany the Czech government takeover of the venerable Ã…  KODA, automobilov a.s. in 1990. Brand recognition promised good access to the car markets of Eastern-central and Eastern Europe. The VW bought the Eastern-central market, because they realised that the people are more likely to by their owen brand even if it is worse e.g the WV. So Skoda is a competiors of VW but exatly it is not true. Mostly Skoda car are only sold in Eastern central market it is same just like the Seat cars is for the Iberian market. The models of Skoda: Roomster The Ã…  koda Roomster is a leisure activity vehicle. The Roomster is Ã…  kodas first car since the Volkswagen Groups take over of the brand that is not based on an existing Volkswagen platform.It ia the smallest car competitors of Opel Corsa. Fabia The Ã…  koda Fabia is a supermini car.It is realted by SEAT Ibiza SEAT Cà ³rdoba Volkswagen Polo Octavia The Ã…  koda Octavia is a small family car realted by SEAT Leà ³n Volkswagen Bora Superb The Ã…  koda Superb is an executive car It is based on the platform of the Volkswagen Passat and shares its mechanicals with that model. It is currently the largest and most luxurious model in Ã…  kodas lineup PRODUCTION Vehicles 2007 Octavia 319,893 Fabia 243,576 Roomster 75,875 Superb 21,339 Sum: 9,972 SEAT is a Spanish automobile manufacturer founded in 1950 by the Instituto Nacional de Industria (INI), with Fiat assistance, and now a wholly owned subsidiary of Audi AG, part of the Volkswagen Group. The acronym SEAT stands for Sociedad Espaà ±ola de Automà ³viles de Turismo. Today, SEAT reinforces its race-bred, and aggressive image, with sporty-styled cars, such as Ibiza and Leà ³n, which have made the brand very popular among teenagers.The SEAT is producing car for the Iberian markets mostly. Ibiza Leon Altea/Toledo Cordoba Alhambra PRODUCTION Vehicles 2007 Ibiza 172,206 Leon 120,630 Altea/Toledo 76,121 Cordoba 29,747 Alhambra 14,242 412,946 PRODUCTION Lamborghini Gallardo Spyder 1,015 1,025 Gallardo 936 626 Murcià ©lago 423 323 Murcià ©lago Roadster 206 121 2,580 Facts(2007): Production of vehicals 6213000 Employees 329300 Sales revenue 108 millon Euro Production by Brands 2007/2006 This grapics shows that the main profil of the company is the Volkswagen cars which is widly used. Then come the Audi with a higher qulity and price. In the third sectoin it is the Skoda which is lower quality than the Volkswagen. Im the fourth part it is the SEAT which is for the Iberian market. The last one is the two luxary brand the Bently is for the rich old people and the Lamborghini for the dinamic young rich people. The Commercial Vehicles is in another part because it is not belonging to the normal persons it is for the companies. Innovation Shaping the future is a fascinating challenge for industry and society. Our automotive future is formed by social conditions and trends. It is our task to anticipate the future needs of our customers and to convert these needs into innovative technologies. The technological challenges of the future can only mastered by intensive research and networked cooperation both inside and outside the company. Our mission is to continue meeting our customers’ wishes for individual and affordable mobility through sustainable technologies. We work together with our partners to achieve this goal. Group Research has its headquarters in Wolfsburg and researches for all Group brands. International trendscouting and technology scouting form part of our strategic orientation and we also operate from research bases in the US, Japanese and Chinese markets. 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